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Inside the PUMA archive
In early February 2026 we finally made it to the PUMA Archive, nestled deep in the historical centre of Herzogenaurach, Germany (better known as the birthplace of the Dassler brothers, aka PUMA and Adidas). For years we’ve been chatting to @j.rohwerk and @studio__encore about doing this trip together; Joerg and Florence are former @pumamotorsport designers behind some of the most iconic shapes of the brand (the Future Cat and Impulse Cat amongst countless others!), so we k
Feb 20
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